| 25 - 26. September |
|
| | |
| 9.00 - 10.00: |
Welcome of the participants
(Junko Chano, Sasakawa Peace Foundation, Balázs Gerencsér, NIOK)
What happened in the last one year? - question round. Development of
percentage philanthropy is introduced by each country. |
| | |
10.00 - 18.00: |
Two days training on developing effective advocacy strategies for policy action by LGI trainer Lisa Quinn
The module consists of 3 main elements:
1. Developing a framework for advocacy planning
2. Developing your advocacy plan
3. Writing and using the policy brief in support of an advocacy strategy |
| | |
| 27. September |
|
| 9.30 - 13.30: |
Advocacy cases around percentage philanthropy and philanthropy development (facilitation by Lisa Quinn, LGI)
The session will create an integrated part of the advocacy training - in this way the participants can compare the lessons learned and the experiences from practice
Ukraine: presentation of Center for Philanthropy (partner of PPProject) on the developments of advocacy activities in favour of percentage philanthropy. |
| 14.30 - 16.30: |
Communication and campaigning practices related to percentage philanthropy (facilitation by Marianna Torok, Aniko Porkolab, NIOK) |
| | |
| Session I. |
General awareness raising campaigns aiming to facilitate the success of the percentage system
Hungary: Balazs Gerencser (NIOK, Budapest)
Romania: Roxana Muresan (ARC, Cluj Napoca)
Slovakia: Jana Kadlecova (Bratislava)
The session will show us the necessity and aims of general campaigns, and guide us through the different methods, services and creative ways of exploiting opportunities to communicate with the potential beneficiaries and designators.
The session is informal, so it includes questions and answers upon need. |
| | |
| 16.45 - 18.30: |
Tools, institutions helping NGO communications and campaigns
Advertising agency - how an advertising agency can provide assistance to NGOs in their campaigns? (Dalbir Singh, Ogilvy&Mather, Hungary)
Communication toolkit - how the collection of experiences can help NGOs in designing communication campaigns? (Roxana Muresan, ARC, Cluj Napoca)
Expected topics include: what are the common features of the campaigns if NGOs are in different countries with different field of activities? What are the aspects, which will decide, what kind of a campaign an NGO can run?
How an advertising agency can assist in an NGO campaign? What are the mechanisms and reasons for cooperation? |
| 28. September |
|
| | |
| 9.30 - 13.30: |
Communication and campaigning practices related to percentage philanthropy (facilitation by Marianna Torok, NIOK) |
| | |
| Session II: |
Communication campaigns of NGOs for convincing citizens to donate 1-2% to a specific NGO
The session will provide an insight into the different methods of communication of the NGOs in the countries - whether the differences are up to the specific countries or because of the different size, clientele, region or activity? The participants can ask the NGOs about their experiences in detail.
|
| | |
| 14.30 - 17.30: |
Individual consultations with Lisa Quinn on advocacy strategies
The schedule for the consultations will be prepared during the training session upon need. |
Please, see and download background materials and visuals about the communication campaigns
of the organisations presenting their campaign at the workshop: