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Percentage Philanthropy Workshop, 25-28 September 2005
Organizer: Nonprofit Information and Training Centre Foundation
Supporters: Sasakawa Peace Foundation, OSI-LGI
Purpose of the meeting:
- build the strategic capacity of participants to enable them to design a targeted and
policy-relevant advocacy campaign to support the dissemination of research findings
- share experiences of communication and campaigning techniques related to
percentage philanthropy - general awareness raising and for collecting 1-2%
Venue: Hotel Benczúr, 1068 Budapest, Benczúr u. 35.
Participants: 16 representatives of CEE, SEE and NIS countries interested in introducing
percentage systems in addition to some local Hungarian invitees
Language: English
AGENDA
| 25 - 26. September |
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| 9.00 - 10.00: |
Welcome of the participants
(Junko Chano, Sasakawa Peace Foundation, Balázs Gerencsér, NIOK)
What happened in the last one year? - question round. Development of
percentage philanthropy is introduced by each country. |
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10.00 - 18.00: |
Two days training on developing effective advocacy strategies for policy
action by LGI trainer Lisa Quinn
The module consists of 3 main elements:
1. Developing a framework for advocacy planning
2. Developing your advocacy plan
3. Writing and using the policy brief in support of an advocacy strategy |
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| 27. September |
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| 9.30 - 13.30: |
Advocacy cases around percentage philanthropy and philanthropy
development (facilitation by Lisa Quinn, LGI)
The session will create an integrated part of the advocacy training -
in this way the participants can compare the lessons learned and
the experiences from practice
Ukraine: presentation of Center for Philanthropy (partner of PPProject)
on the developments of advocacy activities in favour of
percentage philanthropy. |
| 14.30 - 16.30: |
Communication and campaigning practices related to percentage philanthropy
(facilitation by Marianna Torok, Aniko Porkolab, NIOK) |
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| Session I. |
General awareness raising campaigns aiming to facilitate the success
of the percentage system
Hungary: Balazs Gerencser (NIOK, Budapest)
Romania: Roxana Muresan (ARC, Cluj Napoca)
Slovakia: Jana Kadlecova (Bratislava)
The session will show us the necessity and aims of general campaigns,
and guide us through the different methods, services and creative ways of
exploiting opportunities to communicate with the potential
beneficiaries and designators.
The session is informal, so it includes questions and answers upon need. |
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| 16.45 - 18.30: |
Tools, institutions helping NGO communications and campaigns
Advertising agency - how an advertising agency can provide assistance to
NGOs in their campaigns? (Dalbir Singh, Ogilvy&Mather, Hungary)
Communication toolkit - how the collection of experiences can help NGOs in
designing communication campaigns? (Roxana Muresan, ARC, Cluj Napoca)
Expected topics include: what are the common features of the campaigns if
NGOs are in different countries with different field of activities? What are
the aspects, which will decide, what kind of a campaign an NGO can run?
How an advertising agency can assist in an NGO campaign? What are the
mechanisms and reasons for cooperation? |
| 28. September |
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| 9.30 - 13.30: |
Communication and campaigning practices related to percentage philanthropy
(facilitation by Marianna Torok, NIOK) |
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| Session II: |
Communication campaigns of NGOs for convincing citizens
to donate 1-2% to a specific NGO
The session will provide an insight into the different methods of communication
of the NGOs in the countries - whether the differences are up to the specific
countries or because of the different size, clientele, region or activity?
The participants can ask the NGOs about their experiences in detail.
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| 14.30 - 17.30: |
Individual consultations with Lisa Quinn on advocacy strategies
The schedule for the consultations will be prepared during the
training session upon need. |
Please, see and download background materials and visuals about the communication campaigns
of the organisations presenting their campaign at the workshop:
General awareness raising campaign - Slovakia:
Children of Slovakia Foundation:
Advertisement (PDF, 91 KB)
TV spot (MPEG, 32 MB)
DEMO - Mongolia: (AVI, 115 MB)
Please, visit our gallery of photos from the workshop!
Percentage Philanthropy Workshop, 16-20 October 2004
The workshop was jointly supported by Sasakawa Peace Foundation and OSI - LGI
Conference Presentors
Hereinafter, the title "conference" will refer to the entire four-day workshop whereas the
title "workshop" will refer to the two-day policy paper writing workshop that took place the
last two days.
- Countries already having introduced Percentage Philanthropy:
- Countries working toward the introduction of Percentage Philanthropy
- Hungarian institutions and NGOs related to the 1% campaign
- Pictures from the workshop
- list of participants
Percentage Philanthropy Conference, 19-20 January 2004
On 19-20 January 2004 the draft papers of a comprehensive study on Percentage Philanthropy
were presented and discussed at the Percentage Philanthropy Conference in Budapest
organised by the Nonprofit Information and Training Centre (NIOK).
A total of 160 participants from over 20 countries took part including many of the experts
who contributed to the study as well as NGO representatives, researchers, policy makers and
government officials with an interest in percentage laws.
A report on the conference proceedings is available in the concluding chapter of the Percentage
Philanthropy study (Chapter VII), along with the final versions of all the other papers presented
at the conference.
For more details about the conference see:
Visuals, background materials presented by lecturers at the conference
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